Check out this website I found at paper.li
http://paper.li/dodadopp Tuesday, December 21, 2010
Sunday, December 19, 2010
The Frugal Marketer's Quick Guide to 2011
It's the time of the year when many of us make our plans for 2011. Rather than the usual "11 trends for 2011" format, I've taken each of the elements of the Paul Writer Marketing Framework and commented on areas where changes are likely to be significant next year.
Awareness: The role of peers and friends in creating awareness for a brand will continue to increase next year. This will shift the balance of power from "financial capital" to "social capital". As marketers, we must build out our companies' social quotient. As consumers, we should look beyond big bang advertising and seek out companies that are trusted.Media Relations: 2011 will see the rise of "owned" media. Companies should realize the potential of new digital platforms to create their own, dedicated outreach channels to their customers. This will allow them to manage communication with less reliance on earned media. And keep in mind the rise of vernacular media and ensure that your communication is in a language relevant to your audience.
Influencer Relations: While India still does not have a strong and pervasive consumer guide culture, in B2B influencers continue to evolve. Using the digital media and social networks to communicate their opinions, they can help educate buyers and shift purchase decisions. For example, we published the Red Book of Tech PR which helps potential buyers select agencies based on online research of over 100 end-users. This free to download report has generated over 500 reads in less than a month. Marketers should constantly track the landscape to ensure they benefit and manage these opportunities.
Customer Mining: If you haven't already got one, you must build a self-sustaining customer community next year. The best ones are those that use multiple channels ranging from face to face gatherings, to newsletters, to webinars to discussion boards. As peers become more influential in buying decisions, managing your customer network becomes business critical. Even if you don't build a full-fledged customer platform, you can use platforms such as Ning or LinkedIn to kickstart this initiative.
Thought Leadership: The Whitepaper, the mainstay of thought leadership for decades, appears to be declining as readers migrate to shorter formats, and authors are unused to writing long essays. Create 500 word points-of-view instead that you can promote through your "owned" media. And if you do have great content, revisit the old-fashioned print newsletter. As readers suffer digital fatigue, they value paper more than ever!
Collateral: Move away from relying only on printed brochures. Look at making your website interactive, providing downloadable documents, and visual demos of your product on channels such as YouTube. Webinars are gaining popularity in India. Do invest in the quality of your video - expectations of users are high and most firms under-deliver on the experience.
Prospect Mining: Review your prospecting practices and ensure that your telecalling programmes are in line with new privacy guidelines. Customers are getting increasingly sensitive to unsolicited mails, SMS, and phone calls, and these could damage your brand. What you can do is increase the focus on creating value so that prospects opt-in to your marketing programme.
Online: Welcome 3G! This will spur adoption of social media across strata. You may want to explore custom applications that your customers can download and use on their smartphones. Mobile internet penetration may also make visual channels like YouTube more powerful in India. Relatively low cost powerful computing devices such as iPAD, Adam and Samsung Galaxy will also change usage patterns. As adoption levels of social media takes a quantum leap, new marketing channels will evolve - keep an eye on this space. And if you haven't already done so, do publish the Social Media Guidelines for your firm and educate employees on the need for adherence.
Partner Marketing: B2B is all about collaboration and this trend will continue to rise, facilitated by emerging technologies that enable companies and employees to stay in touch. Think of creating an online platform for your channel partners that can be accessed with a mobile device. You can either create your own, build one based on open-source, or use a platform such as LinkedIn.
If you've identified a new trend that you think is relevant to fellow marketers, please share with your peers as a comment!
Thanks and have a fabulous 2011
Jessie Paul is the managing director of Paul Writer, a marketing advisory firm. She is the author of No Money Marketing (Tata McGraw-Hill).
via businessworld.in
A low-down on the areas within marketing that are most likely to change significantly in 2011 and how to harness their potential.
I know that this time of year I find myself in a time crunch sorting out all of the loose ends and that would be completing my goals and preparing new ones for the coming year.
Hope you enjoyed this article and Season's Greeting To You and Yours.
OnlineDon
Saturday, December 18, 2010
Untitled
The OnlineDon Daily Inside Marketing! Daily Outlook..
Today I launched my first issue of my Daily News
I hope that it will bring you a little insight and maybe a laugh or too.
I welcom you to join me in my daily ventutures seeing what is up and going down...
Please subscribe to my Daily News and all comments are welcom :-)
So lets begin to our search for the Opportunity Adventures that we might find.
Tuesday, December 14, 2010
Five most effective ways to get over writers block - by Doreen Martel - Helium
Writer's block is perhaps one of the most worrisome things that can happen to those who depend on their writing to make a living. After all, if you cannot come up with a great article, content for a website or that next blog post, it means no paycheck. Writer's block can be caused by a number of different factors but here are the five most effective ways to get over writer's block.
Be Positive - Fear Does Not Work!
Whatever you do, do not sit in front of your computer and stare at the screen and tell yourself that if you do not write you will not get paid. Instead, visit some of your favorite blogs and read about what others are writing about. This can help motivate you to write something new. If you are writing about a new topic, research the topic and look at some bad examples (which are not that difficult to find usually) of writing about this topic. Motivate yourself - you know you can do better work than what you are reading!
Get Away From the Computer!
Sometimes you just have to walk away from your computer. Get out in the garden and pull weeds, water your lawn, trim your hedges or simply walk around the yard. A change of scenery might be all you need to get you back in the right frame of mind for writing. Walk around the block a few times if needed to clear the cobwebs and get fresh outlook on your day. If you still feel that you are not ready to write, consider heading out to lunch with a friend or go to the mall for some window shopping.
Read a Book!
Consider sitting in a quiet area of your home and getting involved in your favorite genre of reading and lose yourself for a few hours. From time to time reading something that is completely unrelated to what you are working on can get your mind churning with ideas for writing. There are few things that can relax you more than reading that book that you simply have not had time to read for weeks on end because you have been buried in writing work.
Do Some Busy Work!
Look around your office and your home, chances are that there are long neglected piles of paper that need filing. There may also be some household chores that you have been neglecting that you can work on. Busy work can help you overcome writer's block by clearing some of the "clutter" that weighs on your mind about unfinished chores. It could be that you do not have writer's block at all but are fighting some internal pangs of guilt about the things that are undone.
Treat Yourself!
Finally, one of the most effective ways to get over writer's block is to treat yourself. After all, chances are that you have been working very hard and you deserve some "me" time. Treat yourself to a special meal, a special dessert, a trip to the gym, or a hot, relaxing bath. Sometimes a bit of pampering is all you need to get back on track.
Summary
Even if it seems so at the time, writer's block is not the end of the world. Writer's block may last for only a few hours or it could last for a couple of weeks. Try these five effective ways to get over writer's block. They may work for you!
Learn more about this author, Doreen Martel.
Click here to send this author comments or questions.
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via helium.com
[OnlineDon ] As a writer myself, I have found that from time to time the occasional writers block has stopped me dead in my tracts. I started out with guns a blazing, but once the smoked cleared. I found myself looking at the blinking cursor. __ Thanks to Doreen Martel points out 5 quick ways to solve this ___ After all, if you cannot come up with a great article, content for a website or that next blog post, it means no paycheck :-)
Thursday, December 9, 2010
Unleash Social Media to Build Your Brand - India Real Time - WSJ
By Sunayna Malik
- Sunayna Malik
For most, if not all, start-ups the challenge of building a brand is integral to the success of the venture. In the past, the expense involved in doing this has been prohibitive. Without a doubt, social media allows start-ups to build a brand presence faster and cheaper than ever before, and in many instances can help level the playing field against larger and more established competitors.
Start-ups, with their lack of legacy issues, are ideally placed to embrace new media and reap the benefits.
An organization looking at leveraging the social media wave to build its brand should structure its approach around the following principles.
1. Search is King
Studies have shown again and again that search engines and directories provide better results than other forms of online advertising. Frankly, if your company is not found in the top 30 rankings of a search engine (and many would say even higher), you’re really invisible on the web.
It’s critical to know what terms and language your customers are using and reflect that in your online activities. Use the words your customers are using on your website, in your tweets and so forth.
2. Develop Your “Owned” Media
There are social media channels over which you have a lot of control and they typically include your brand’s web site, Facebook page, Twitter stream, blog and YouTube channel.
Unfortunately for a lot of businesses, simply creating these sites is viewed as the sum total of their social media strategy. But the days of “if you build it, they will come” are over, and you need to bring customers to these sites by encouraging conversation and participation. For tips on how to do that, keep reading.
3. Know Where Influence Lies
It’s critical to know your audience and establish where conversations are taking place and where the influential discussions and people are, so that activity can be prioritized effectively. This is particularly essential for start-ups with tight and limited resources. A key element of this is to determine which channels and individuals amplify your messages and help to energize your brand.
4. Drive Conversations Between Owned and Other Media
You need to build a trusted and relevant role in the communities you have identified as important, by adding real value and conversing freely. There needs to be consistent engagement, including checking channels regularly and commenting on a regular basis.
As a starting point, track the three most critical online groups for your brand and comment on at least three threads a week, assigning 30 minutes every day to the key social media properties. Once this foundation is in place, you can then proactively discuss your company’s product or services and link back to your owned media, for example a press release, blog post or YouTube video.
As long as this discussion adds value to the community and is relevant and authentic, it will be welcome. A key distinction to make is that you should not be selling, but rather talking about your company, a subtle but crucially important difference.
5. Build a Community of Advocates
Engage and energize your customers so that they do your promotional work for you. Brands open the door, but people close it, so if you can create a community that is enthused and engaged by your product and services, the return on investment should be clear.
Of course, social media isn’t a silver bullet and a poorly executed and misdirected social media strategy is as bad or possibly even worse than no social media engagement at all. It’s important to start out by asking some key questions: “What do we want to sell?”, “Whom do we want to sell it to?”; “What’s important to our audience?”; “Which channels influence this decision?”
As long as you are clear on the answers and act accordingly, a strong online brand presence is yours for the taking.
Sunayna Malik is managing director for Text 100 India, a global public relations firm.
via blogs.wsj.com
Thanks to a fellow social magnet: @Swatibhattacha [Swati Bhattacharya] New Delhi, India Vice President Corporate Relations, Ingersoll Rand. Interested in Social Media, Marketing, Branding, Communications, Innovation, Leadership, Sustainability
TECHNOLOGY NEWS: Video sharing platform helps marketers achieve page one ranking - B2B Marketing News
Entrepreneur Lilach Bullock has announced the launch of her video sharing social media site aimed at SMEs and Internet marketers.
Network Waves is designed to be a video distribution site that enables members to upload videos to ‘all the major' video sites at once. The new site boasts to be "the only one who distributes to Facebook."
The video sharing platform is being marketed as a time-saving product that can help members achieve Google page one rankings within 24 hours. Promotion around the launch includes the offering of affiliate schemes, PR and events including a launch party in October with stars from TV's, ‘Apprentice' and ‘Dragons Den' expected to attend.
Network Waves is hoping to add more video platforms to its distribution list in the future in order to meet regional needs on a global scale. The site is currently running a free trial before unveiling a full suite later in the autumn.
via b2bm.biz
Life & Style:RT Internet Marketing Women Rise To the Occupation With A New Step In there Stride @lilach_bullock
I would have to say that Lilach is the newest shinning star with bringing us into the 21st. Century and beyond.
Keep Your Eyes on this one, I don't think she's just a shooting star....all though she is one of the brightest ones.
OnlineDon
Wednesday, December 8, 2010
Build a Web Page in 4 Steps-Parts 2 Inside Online Marketing
Now You Can Build A web page Template in 4 Steps. It's that Easy Watch this and see for your self...
Leave a comment of what you think. :-)
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