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Check out this website I found at paper.li

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The Frugal Marketer's Quick Guide to 2011

It's the time of the year when many of us make our plans for 2011.  Rather than the usual "11 trends for 2011" format, I've taken each of the elements of the Paul Writer Marketing Framework and commented on areas where changes are likely to be significant next year.
 
Awareness: The role of peers and friends in creating awareness for a brand will continue to increase next year.  This will shift the balance of power from "financial capital" to "social capital".  As marketers, we must build out our companies' social quotient.  As consumers, we should look beyond big bang advertising and seek out companies that are trusted.

Media Relations:  2011 will see the rise of "owned" media.  Companies should realize the potential of new digital platforms to create their own, dedicated outreach channels to their customers.  This will allow them to manage communication with less reliance on earned media.  And keep in mind the rise of vernacular media and ensure that your communication is in a language relevant to your audience. 

Influencer Relations: While India still does not have a strong and pervasive consumer guide culture, in B2B influencers continue to evolve.  Using the digital media and social networks to communicate their opinions, they can help educate buyers and shift purchase decisions.  For example, we published the Red Book of Tech PR which helps potential buyers select agencies based on online research of over 100 end-users.  This free to download report has generated over 500 reads in less than a month.  Marketers should constantly track the landscape to ensure they benefit and manage these opportunities.

Customer Mining: If you haven't already got one, you must build a self-sustaining customer community next year.  The best ones are those that use multiple channels ranging from face to face gatherings, to newsletters, to webinars to discussion boards.  As peers become more influential in buying decisions, managing your customer network becomes business critical.  Even if you don't build a full-fledged customer platform, you can use platforms such as Ning or LinkedIn to kickstart this initiative.

Thought Leadership: The Whitepaper, the mainstay of thought leadership for decades, appears to be declining as readers migrate to shorter formats, and authors are unused to writing long essays.  Create 500 word points-of-view instead that you can promote through your "owned" media.  And if you do have great content, revisit the old-fashioned print newsletter.  As readers suffer digital fatigue, they value paper more than ever!

Collateral: Move away from relying only on printed brochures.  Look at making your website interactive, providing downloadable documents, and visual demos of your product on channels such as YouTube.  Webinars are gaining popularity in India.  Do invest in the quality of your video - expectations of users are high and most firms under-deliver on the experience.

Prospect Mining: Review your prospecting practices and ensure that your telecalling programmes are in line with new privacy guidelines.  Customers are getting increasingly sensitive to unsolicited mails, SMS, and phone calls, and these could damage your brand.  What you can do is increase the focus on creating value so that prospects opt-in to your marketing programme.

Online: Welcome 3G!  This will spur adoption of social media across strata.  You may want to explore custom applications that your customers can download and use on their smartphones.  Mobile internet penetration may also make visual channels like YouTube more powerful in India.  Relatively low cost powerful computing devices such as iPAD, Adam and Samsung Galaxy will also change usage patterns. As adoption levels of social media takes a quantum leap, new marketing channels will evolve - keep an eye on this space.  And if you haven't already done so, do publish the Social Media Guidelines for your firm and educate employees on the need for adherence.

Partner Marketing: B2B is all about collaboration and this trend will continue to rise, facilitated by emerging technologies that enable companies and employees to stay in touch.  Think of creating an online platform for your channel partners that can be accessed with a mobile device.  You can either create your own, build one based on open-source, or use a platform such as LinkedIn.

If you've identified a new trend that you think is relevant to fellow marketers, please share with your peers as a comment!

Thanks and have a fabulous 2011

Jessie Paul is the managing director of Paul Writer, a marketing advisory firm. She is the author of No Money Marketing (Tata McGraw-Hill).

via businessworld.in

A low-down on the areas within marketing that are most likely to change significantly in 2011 and how to harness their potential.
I know that this time of year I find myself in a time crunch sorting out all of the loose ends and that would be completing my goals and preparing new ones for the coming year.
Hope you enjoyed this article and Season's Greeting To You and Yours.
OnlineDon

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The OnlineDon Daily Inside Marketing! Daily Outlook..

Today I launched my first issue of my Daily News

I hope that it will bring you a little insight and maybe a laugh or too.

I welcom you to join me in my daily ventutures seeing what is up and going down...

Please subscribe to my Daily News and all comments are welcom :-)

So lets begin to our search for the Opportunity Adventures that we might find.

Five most effective ways to get over writers block - by Doreen Martel - Helium

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Writer's block is perhaps one of the most worrisome things that can happen to those who depend on their writing to make a living. After all, if you cannot come up with a great article, content for a website or that next blog post, it means no paycheck. Writer's block can be caused by a number of different factors but here are the five most effective ways to get over writer's block.

Be Positive - Fear Does Not Work!

Whatever you do, do not sit in front of your computer and stare at the screen and tell yourself that if you do not write you will not get paid. Instead, visit some of your favorite blogs and read about what others are writing about. This can help motivate you to write something new.  If you are writing about a new topic, research the topic and look at some bad examples (which are not that difficult to find usually) of writing about this topic. Motivate yourself - you know you can do better work than what you are reading!

Get Away From the Computer!

Sometimes you just have to walk away from your computer. Get out in the garden and pull weeds, water your lawn, trim your hedges or simply walk around the yard. A change of scenery might be all you need to get you back in the right frame of mind for writing. Walk around the block a few times if needed to clear the cobwebs and get fresh outlook on your day. If you still feel that you are not ready to write, consider heading out to lunch with a friend or go to the mall for some window shopping.

Read a Book!

Consider sitting in a quiet area of your home and getting involved in your favorite genre of reading and lose yourself for a few hours. From time to time reading something that is completely unrelated to what you are working on can get your mind churning with ideas for writing.  There are few things that can relax you more than reading that book that you simply have not had time to read for weeks on end because you have been buried in writing work.

Do Some Busy Work!

Look around your office and your home, chances are that there are long neglected piles of paper that need filing. There may also be some household chores that you have been neglecting that you can work on.  Busy work can help you overcome writer's block by clearing some of the "clutter" that weighs on your mind about unfinished chores. It could be that you do not have writer's block at all but are fighting some internal pangs of guilt about the things that are undone.

Treat Yourself!

Finally, one of the most effective ways to get over writer's block is to treat yourself. After all, chances are that you have been working very hard and you deserve some "me" time.  Treat yourself to a special meal, a special dessert, a trip to the gym, or a hot, relaxing bath. Sometimes a bit of pampering is all you need to get back on track.

Summary

Even if it seems so at the time, writer's block is not the end of the world.  Writer's block may last for only a few hours or it could last for a couple of weeks. Try these five effective ways to get over writer's block.  They may work for you!

Learn more about this author, Doreen Martel.

Click here to send this author comments or questions.

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[OnlineDon ] As a writer myself, I have found that from time to time the occasional writers block has stopped me dead in my tracts. I started out with guns a blazing, but once the smoked cleared. I found myself looking at the blinking cursor. __ Thanks to Doreen Martel points out 5 quick ways to solve this ___ After all, if you cannot come up with a great article, content for a website or that next blog post, it means no paycheck :-)

Unleash Social Media to Build Your Brand - India Real Time - WSJ

By Sunayna Malik

Sunayna Malik

For most, if not all, start-ups the challenge of building a brand is integral to the success of the venture. In the past, the expense involved in doing this has been prohibitive. Without a doubt, social media allows start-ups to build a brand presence faster and cheaper than ever before, and in many instances can help level the playing field against larger and more established competitors.

Start-ups, with their lack of legacy issues, are ideally placed to embrace new media and reap the benefits.

An organization looking at leveraging the social media wave to build its brand should structure its approach around the following principles.

1. Search is King

Studies have shown again and again that search engines and directories provide better results than other forms of online advertising. Frankly, if your company is not found in the top 30 rankings of a search engine (and many would say even higher), you’re really invisible on the web.

It’s critical to know what terms and language your customers are using and reflect that in your online activities. Use the words your customers are using on your website, in your tweets and so forth.

2. Develop Your “Owned” Media

There are social media channels over which you have a lot of control and they typically include your brand’s web site, Facebook page, Twitter stream, blog and YouTube channel.

Unfortunately for a lot of businesses, simply creating these sites is viewed as the sum total of their social media strategy. But the days of “if you build it, they will come” are over, and you need to bring customers to these sites by encouraging conversation and participation. For tips on how to do that, keep reading.

3. Know Where Influence Lies

It’s critical to know your audience and establish where conversations are taking place and where the influential discussions and people are, so that activity can be prioritized effectively. This is particularly essential for start-ups with tight and limited resources. A key element of this is to determine which channels and individuals amplify your messages and help to energize your brand.

4. Drive Conversations Between Owned and Other Media

You need to build a trusted and relevant role in the communities you have identified as important, by adding real value and conversing freely. There needs to be consistent engagement, including checking channels regularly and commenting on a regular basis.

As a starting point, track the three most critical online groups for your brand and comment on at least three threads a week, assigning 30 minutes every day to the key social media properties. Once this foundation is in place, you can then proactively discuss your company’s product or services and link back to your owned media, for example a press release, blog post or YouTube video.

As long as this discussion adds value to the community and is relevant and authentic, it will be welcome. A key distinction to make is that you should not be selling, but rather talking about your company, a subtle but crucially important difference.

5. Build a Community of Advocates

Engage and energize your customers so that they do your promotional work for you. Brands open the door, but people close it, so if you can create a community that is enthused and engaged by your product and services, the return on investment should be clear.

Of course, social media isn’t a silver bullet and a poorly executed and misdirected social media strategy is as bad or possibly even worse than no social media engagement at all. It’s important to start out by asking some key questions: “What do we want to sell?”, “Whom do we want to sell it to?”; “What’s important to our audience?”; “Which channels influence this decision?”

As long as you are clear on the answers and act accordingly, a strong online brand presence is yours for the taking.

Sunayna Malik is managing director for Text 100 India, a global public relations firm.

via blogs.wsj.com

Thanks to a fellow social magnet: @Swatibhattacha [Swati Bhattacharya] New Delhi, India Vice President Corporate Relations, Ingersoll Rand. Interested in Social Media, Marketing, Branding, Communications, Innovation, Leadership, Sustainability

TECHNOLOGY NEWS: Video sharing platform helps marketers achieve page one ranking - B2B Marketing News

Entrepreneur Lilach Bullock has announced the launch of her video sharing social media site aimed at SMEs and Internet marketers.

Network Waves is designed to be a video distribution site that enables members to upload videos to ‘all the major' video sites at once. The new site boasts to be "the only one who distributes to Facebook."

The video sharing platform is being marketed as a time-saving product that can help members achieve Google page one rankings within 24 hours. Promotion around the launch includes the offering of affiliate schemes, PR and events including a launch party in October with stars from TV's, ‘Apprentice' and ‘Dragons Den' expected to attend.

Network Waves is hoping to add more video platforms to its distribution list in the future in order to meet regional needs on a global scale. The site is currently running a free trial before unveiling a full suite later in the autumn.

ShareThis

via b2bm.biz

Life & Style:RT Internet Marketing Women Rise To the Occupation With A New Step In there Stride @lilach_bullock
I would have to say that Lilach is the newest shinning star with bringing us into the 21st. Century and beyond.
Keep Your Eyes on this one, I don't think she's just a shooting star....all though she is one of the brightest ones.
OnlineDon

Build a Web Page in 4 Steps-Parts 2 Inside Online Marketing

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Now You Can Build A web page Template in 4 Steps. It's that Easy Watch this and see for your self...
Leave a comment of what you think. :-)

Build a Web page in 4 steps-part one.wmv

How To Build a Web Page in 4 Steps | Launch Pad Inside Online Marketing

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Build a Web Page in 4 steps is the leading article in the "How Did You Do That?" Series of 100 Internet Marking How to Videos http://bit.ly/dWmCut

Coming Soon! Great Guest Who Are going To Share There Inside Secret! | Launch Pad Inside Online Marketing

Hi OnlineDon Here,

I’m so excited I can hardly hit the right key on the key board.
You asked for it!
I have search the world around the net locating experts in there field.

We are as you might say pulling back the curtain
To reveal the Golden Nuggets of Information
and do a show & tell session each week.
Just For You!

• Online Videos that will clear the air…and make you sit up and take notice
  • From time to time  free guides to help you out even further.
    • Plus links to Secret Sessions behind the scene…that will make you say Auha!
      • and More, much more…action plan, Build a Web Business, business blueprint, Free Video,
        making money online,Online Marketing

      “Now Is Your Chance To Be that Fly On The Wall”
      “Where Insiders whisper there most guarded secrets…”
      Psst! Can you keep a secret? I’ll give you a clue…
      “One of our Honored Guest Will Make You Smile even if you don’t feel like it!

    • Sneak Peak http://on.fb.me/cff1HS

  Please Leave a comment Cause
  We Like Ya!

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I'm always trying to find the best resources and information available... If you would like to participate in this program drop me a line with info.
Wishing You all the Best :-)
OnlineDon

Don’t Be Afraid To Make Mistakes When Marketing from Adrienne Lee Marketing by Adrienne Lee

So image being a beginner or someone just starting out online. You will make mistakes! It’s OK!
It goes with the territory. There is a lot to learn in this business and you will never stop learning.
There is always something new to wrap your brain around.

So in conclusion. Don’t panic if you make a mistake.
Just move through it and keep learning. And the main thing is NEVER GIVE UP!
If you really want this life style and see yourself making great money from internet marketing, just consider your first few months or years your online college.

Take what you learn and apply it. Don’t wait to know it all because as I said you will never stop learning and creating new ways of getting your products out there to the consumer!
But the easiest way is The Three Step Principle!
1.Give something of value away in exchange for a name and email address to create a list.
2. Nurture the list with more things of value.
3. Sell to the list even more things of value. Deliver quality always and you will have a great business that will serve you for years to come.
So imagine being a beginner or someone just starting out online. You will make mistakes! It’s OK! It goes with the territory. There is a lot to learn in this business and you will never stop learning.
There is always something new to wrap your brain around. So in conclusion.
Don’t panic if you make a mistake.
Just move through it and keep learning. And the main thing is NEVER GIVE UP!

If you really want this life style and see yourself making great money from internet marketing, just consider your first few months or years your online college. Take what you learn and apply it.

Don’t wait to know it all because as I said you will never stop learning and creating new ways of getting your products out there to the consumer!! But the easiest way is The Three Step Principle!
1.Give something of value away in exchange for a name and email address to create a list.
2. Nurture the list with more things of value.
3. Sell to the list even more things of value. Deliver quality always and you will have a great business that will serve you for years to come. http://adrienneleemarketing.com/dont-be-afraid-to-make-mistakes-when-marketing/
I felt that this hit a strong cord from the beginning days of Internet Marketing and thought I would pass it along :-)

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Email Marketing- Ultimate Tool for Success!

Posted on November 6, 2010 by onlinedon

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Conversations over morning coffee… Failing at Foreword Thinking: ”Are You Making Money Online or is this Your Hobby?” Hi OnlineDon here, Welcome to Conversations over morning coffee…  It has to be morning somewhere! I’d like to put a little “twirl” on some of the most common topics about making money online. I’m sure you’ve already heard or read about at one time or another online. Why?… Because I’d REALLY like to try and be the motivating force along with you as we delve into this brainstorming session about” Are You Making Money Online or is this Your Hobby?” I want you to really think (and understand) why certain selling methods and techniques are so vital to your online business… and while others are just plain BS… And how easily you can implement many of them into your everyday sales machine More: Email Marketing - the Tool For Success

Your Biggest Problem in Internet Marketing is Stopping You | Launch Pad Inside Online Marketing

via opportunityadventurer.com

Problem Guide
This has turned out to be a great source of information just by posting your one biggest internet marketing problem .Post in the comment section and get the solutions guide delivered to your inbox.
Let me know what you think?
OnlineDon

Your Biggest Problem in Internet Marketing is Stopping You | Launch Pad Inside Online Marketing

via opportunityadventurer.com

I know that when I started online, there weren't many sources to get help. Today it's just the opposite in fact many suffer from INFORMATION OVER LOAD! Sorry didn't mean to raise my voice, but you know what I'm takings about. Check out this source.
OnlineDon :-)

"Not So Secret Tips to Get Burglars to Rob Your House"

"The Online Connection that seals the deal…"

"Being robbed is almost never a good thing."

Just the thought of someone smashing to smithereens the door or window just to get into your house,
while they are groping through your stuff, with there slimy hands and taking all the choice bits… it’s unnerving at best. 

Most people who have been robbed will tell you that the worst part isn’t the loss of stuff, which can be replaced, but the loss of their feeling security.

But what if you wanted to be robbed? 

Why on this great earth would you want to be robbed? 

Let’s say you wanted to sell all of your possessions. How long would that take?
A week?

A month?

 Imagine if you could sell it all in one day for $100, $200. Okay maybe $500?

Would you do it?

If the answer is yes and you have insurance, skip the pleasantries and just get robbed!

Just think you didn’t have to have a Yard Sale or maybe you pack up all your stuff and take it to a Flee Market 

For sure you could sell it all for pennies on the dollar. This is where most thieves sell there quick cache and are off to another awaiting opportunity.

But when you have been robbed by these Under-World Entrepreneurs, you soon find that anything of value will be gone, quicker than you think. You won’t even need to pack it, and you’re only on the hook for the deductible. Beats the heck out of the other options, don’t you think?.

“The Internet Connection”
You could be next in line!

Of course not, no one in there right mind would want to go through what my friend describes a reoccurring nightmare. It was something like this...

He would go to work and then come home to find that his castle (home is where you hang your hat) by no means is it a real castle but it was all that he could afford.

The door was hanging off by its hinges and as he cautiously enters, one step at a time. This feeling shutters through his body into the pit of his stomach …

No he didn’t forget to lock the door.

This has gone on for months; he would fix the door and replace the locks. But to no avail it seemed that there was no help in sight even though he kept reporting to the authorities. They couldn’t do anything unless they were called about someone trespassing.

  That would be handy to know when someone is breaking into your house.

From that point on it seemed that this place was on the easy target radar.

He posted no trespassing signs, put up fences...But as fast as he put them up some how they would just disappear.

Ok moving forward most recently in an article online, boasting on the internet about boosting items that was stolen. 

I find it very interesting that in this day an age someone could
  Out Right Steal,lift,appropriate, embezzle,Acquire,

from someone and then have the nerve to openly boast about the boost.

Further investigation has revealed that there are several sites online that give these not so smart burglars a forum and also one in particular supplies photos and even a Google map to all possible locations where they swarm like flies.

Just to devour its contents and move on. 

Just imagine this, that with in a few clicks anyone can and will zero in on what you hold dear to you!

To get to the Bottom of this post is a question:

I would like to propose to you all.

1)      Do you feel that it is alright for someone to take your property-
Just because your not there?

2)      Do you feel that it is alright for a web site to provide information about you, your home - even to the extent that they show photo's that where taken by past buglers? 

Then post it on that site as a golden opportunity!

In these forums they even laugh and make jokes about there

Escapade mocking the authorities to do something about it 

Now the shambles that they help to create is soon to be doomed, as the structure gives out a resounding gasp. 

My friend is left holding the bag on what to do with the hulk,
(Over $10,000 in damages)

No insurance to cover the damages
because they broke out all the windows,
kicked in walls and what they didn't want
they just strew it where ever...

3)      What do you feel should be done with these who obviously have conspired to do criminal acts on the general public at large.

I would like to hear your thoughts also your comments below. 

I know that there are still good people left out there, if not.

Heaven Help Us!

This is only part-One: Next time
I will Expose the "Confessions of a Burglar."
Book mark this page.. 

I found some interesting articles that will help in your daily security of that you hold dear to you. I hope you find the further reading helpful in quest to have a safe and secure home.

Note: None of these links am I associated with.
(I'm not trying to sell anything to you)

Here are some ways to help protect your property and assets

http://www.burglaryalarmsystem.com/blog/anti-burglary-burglar-alarms-home-security-prevention-tips/

• Close all windows and doors and keep them locked.  Home burglars are opportunist.  Leaving a door or window open makes it easier for them to enter your house.
• Secure sliding glass doors with a metal rod or something sturdy in the track.  Installing vertical bolts will also help prevent burglars from forcing the door open or lifting it off the track.
• Always lock the door to an attached garage.  Don’t rely on your automatic garage door opener for security.
• Keep the perimeter of your property well lit.  Installing low voltage outdoor lighting is a cost-effective way to discourage intruders, as well as highlight a house. Outdoor motion sensors, which can activate your burglar alarm, or lighting may also be a good idea.
• Never leave clues that you are away on a trip.  Ask a neighbor to park in your driveway or in front of your home.
• Keep some shades and blinds up and curtains open to make it look like someone is at home.
• Create the illusion that you are home. Using timers on lights, radios and TV’s.  Making your residence appear occupied, even when no one is there, will deter thieves.
• Never leave a message on your answering machine telling people you aren’t around.
• Keep your bushes and trees well trimmed away from entrances and walkways.  Hedges provide a hiding place for burglars who need only a minute to break in through a window or door.
• Organize a community watch program with your neighbors to protect your neighborhood.
• Installing a home burglar alarm system to make your home less attractive to burglars.  Protect your family and assets from burglary now by Requesting more information from our infrared home security alarm system adviser.
• Infrared Security Consultants has over 15 years of repairs, installation and maintaining security systems including High definition “HD” MegaPixel ip cctv cameras, infrared night cameras, Wireless burglar alarms and security alarm equipment, Video Access control, Intercoms, perimeter security infrared beams and intruder motion detection sensors to control a PTZ cctv camera, hidden covert spy camera rental and hire

 Thanks for taking the time to read this article and leave a comment.
Take care and will talk soon.


HH:-)

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Check out this website I found at blog.empireformula.com

Statistics: Are You Using Video Online - Learn To Earn Big Bucks With Video Online?

via digitalbuzzblog.com

Video Online is exploding onto the net. Check Out the number of views across the Web . $$$ Video
A few interesting stats you’ll love… There are 2.5 billion photos uploaded to Facebook every month, YouTube serves 1 billion videos per day, The average person watched 182 online videos per month and there are 200 billion spam emails sent every day! Enjoy the video! OnlineDon
This video by Jesse Thomas http://www.digitalbuzzblog.com

Opportunity adventurer | Facebook

Check out this website I found at facebook.com

Questions: Topic Internet Marketing: What is the One thing that you are having problems with. I'm putting together a guide and if you post here and give me your email address. when I've put the guide together I send you a free copy.just for helping me out. :-)

Inside story about becoming a online marketer if you are a newbie or Not

Should Harry give up his day job that is paying the bills or should he follow his heart and go and do something he is passionate about doing? Not know if it will even get off the ground. Tough question for Harry and his family. What do You think?

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Slice Of Life

Join Harry and Learn Together For Free

In this day and age we all need a little :-) in our life. I have a to share with you this slice of life in the making. I hope you'll enjoy it as it unfolds. Please bookmark :-)

Your Online Friend

OnlineDon

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Everony Likes a success story unfold. Check out this one!.  See You there :-)